WHO I AM
Growing up in Italy, I always had the dream of America.
I grabbed my first compact camera, I participated in a contest…and I won! Then I said to myself, maybe I can turn the passion into a profession? After thousands of shots, tests, experimentations, observations and contacting magazines I got my first assignment from MAX, an Italian fashion magazine. The editorial was to shoot in Venice Beach for Men’s winter fashion 2012.
The models were just street artists. Selected for their raw expressions and real world attitudes. The project was wildly successful. Pivoting on that success, I wanted to explore capturing landscapes in the United States that I could only once dream of shooting growing up in Italy. My dream had become my reality.
MY MISSION
Coming from an Industrial Design background, I always had an eye for details and artistic composition. With this in mind, my vision is to produce stunning masterpieces to decorate both interior and exterior environments. To bring the beauty of outdoor spaces inside, to expand interiors and create environments that blend the interior spaces with the majestic beauty of outdoor landscapes.
TESTIMONIALS
I worked with the best world photographers in my career and I can say Federico is one of the most talented that I know.
Knowing Federico for some time now, I can tell that the honesty, the passion and the commitment that he puts in every picture he takes comes from the deepest need of his heart, to always capture the timeless moment.
Federico's photographs are a true reflection of his soul. The colors, the compositions and the subjects are something that give you a sense of peace and relaxation. You would be watching for hours.
His magnificent images it seems just keep getting more and more breathtaking, matched back with a wonderful fresh attitude, Federico Janni is one of the best we have ever worked with over the past three decades.
I decorated my restaurant with Federico's photographs and all my clients want to buy them
